原名「台灣學術線上」
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dvdDiy扣件原住民教育困境OTA
   
   
   
     
   
 
項次 書目
1
題名:Evaluation of Local Cultural Centers Based on Grey-AHP     (22點)
著者:Hui ZhouChiang-Lung Lin
出版地區:台灣
出版城市:高雄市
學科:社科綜合 ; 自科綜合 ; 應科綜合
關鍵字:Local cultural museum ; Strategic experiential ; Grey analytic hierarchical process ; Ggrey cluster
刊名:Journal of Grey System
卷期:17卷3期(2014.9)
頁碼:153-163
語言:英語
摘要: 英文摘要PDF

A local cultural museum is by definition a place where local culture is exhibited or dramatized. It not only provides local inhabitants with opportunities to participate in cultural & artistic activities, but also elevates the image and life quality of a specific place. Through visiting a cultural museum, tourists may have a better understanding of a township or a village. It creates more job opportunities and leads to community generation. By referring to the measurement scale used in experiential marketing as the basis of research methodology, the present paper develops a measurement questionnaire of model with strategic experiential. It proposes a local cultural museum evaluation model based on grey analytic hierarchical process. Through definition, the present study evaluates index rankings, including grey cluster, whiteness weight function and grey evaluation value. It then combines the analytic hierarchical process to establish the hierarchical structure and ascertain relative weight value. Finally, the evaluation value of the museum and the ranking of grey cluster are derived. The analysis of nine local cultural museums located in the Lanyang Cultural & Innovation District indicates that this evaluation method can apply to other local museums. The result of this evaluation method is both objective and effective.


    

本卷期目次
Journal of Grey System 17卷3期 (2014.9)
Applying Grey Relational Analysis and Path Analysis Jointly to Analyzing the Impacts of Trade and Financial Openness on Income Inequality in Taiwan/ Ker-Tah Hsu
Optimization of Grey Model with The Fractional Order Accumulation/ Yue ShenPing Qin
Explore the Indicators of Corporate Social Image on Corporate Social Responsibility by Grey Clustering Analysis and GM (0, N)/ Hung-Chang YangChih-Sung LaiHui-Yun YuHsing-Hui Chu
Appling GM(1,1) to Predict the Tourists Quantity -A Case of National Park in Taiwan/ Chih-Jiun LinBan-Yu JhuoTsu-Ming Yeh
The Influence Factor Analysis of Servicemen Social Status via Grey Relational Grade/ Peng-Jen ChenMao-Lin Chen
Evaluation of Local Cultural Centers Based on Grey-AHP/ Hui ZhouChiang-Lung Lin
The Impact Analysis of Taiwan's Major Economic Indicators on Income Distribution Inequality/ Chih-Feng Lien
 
   
 
   

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