原名「台灣學術線上」
包含TAO期刊庫 + TAO書籍庫 + 論文 + 史料文獻
首頁 | 關於TAO | 瀏覽 | 進階查詢 | 參考工具 | 會員服務 | 已購專書 | RSS服務 | 電子報 | FAQ  
查詢範圍:
   
查詢模式:
熱門查詢詞:
   
   
   
     
   
 
項次 書目
1
題名:The Effect of Perception Process and Consumer Involvement on Repurchase Intention for Travel Products     (62點)
知覺程序與消費者涉入對旅遊產品再購意願影響之研究
著者:You-De Dai(戴有德) ;Kuan-Yang Chen(陳冠仰)
出版地區:台灣
出版城市:南投縣
學科:體育休閒
關鍵字:知覺價格 ; 知覺品質 ; 知覺價值 ; 消費者涉入 ; Perceived price ; perceived quality ; perceived value ; consumer involvement
刊名:Journal of Outdoor Recreation Study
卷期:23卷1期(2010.4)
頁碼:53-83
語言:英語
摘要: 中文摘要PDF ; 英文摘要PDF

經涉入對消費者知覺評估模式影響文獻回顧後,察覺高涉入情境的消費者有助於處理商品資訊的解讀(編碼),故本研究主要探討知覺價格、品質、價值與再購意願之關係,尤其是消費者對產品資訊推敲,其經驗與記憶有助於對產品認知評價的確切性;本文亦探討傳統上若視涉入為調節變項時,其對本架構模式之影響。本研究以旅遊產品服務為例,並依知覺評估觀點探討價格、品質、價值、消費者涉入與再購意願關係。結果發現在旅遊產品服務的高涉入脈絡下,除消費者涉入對再購意願關係未獲得支持外,本文的理論架構與研究假設大都獲得支持,尤其是消費者的涉入會確切地影響品質與價值的認知評價。另經恆等性檢定分析,高低涉入群在本架構模式中恆等性皆獲得支持。最後,根據研究發現本文提出理論意涵與未來研究建議。
To understand the role of consumer involvement in evaluations processes is important since highly involved consumers are motivated to process product-related information both at the encoding and retrieval stages. Based on the perspectives of perception process, this study explores the relationships among perceptions of price, quality, value, and repurchase intention while accounting for the effects of consumer involvement on the quality and value judgments accurately in addition to a discussion on involvement as moderator role. The findings of this study, in the (high involvement) context of travel products/services, indicate that theoretical constructs and hypotheses are almost supported in addition to heightening elaboration of information which should accurately and positively facilitate the formation of cognitive judgments, such as quality and value evaluations, but no significant evidence of consumer involvement on repurchase intention. Besides, invariance testing approach was applied to analyze and results support that there were no significant differences of involvement degree in structural model. Finally, findings are explored for implications of management and a suggestion for future study.


    

本卷期目次
Journal of Outdoor Recreation Study 23卷1期 (2010.4)
蜜月旅行價值內涵之研究:方法目的鏈之應用/ 詹定宇彭西鄉
旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾/ 周軒逸練乃華
The Effect of Perception Process and Consumer Involvement on Repurchase Intention for Travel Products/ You-De DaiKuan-Yang Chen
主與客的劃界:剖析司馬庫斯部落觀光發展中存在的真實性/ 趙芝良徐霈馨周碩雄
 
   
 
   

與TAO合作 | 隱私與版權聲明 | 聯絡方式 | 下載Adobe Reader
地址:台北市中正區(100)北平東路30-12號3樓
電話:(02)2393-6968 傳真:(02)2393-6877
Email: service@wordpedia.com
Wordpedia Family: 學校、企業版入口 | 遠流影音館
Copyright©2011 Wordpedia Co., Ltd. All Rights Reserved.