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dvd閱讀臺灣公共藝術自閉癥
   
   
   
     
   
 
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1
題名:北部地區吉園圃短期葉菜運銷通路之研究    
Study on Marketing Channel for Short-term GAP Green Vegetable in Northern Taiwan
著者:楊克仁(Ken-Ren Yang)
出版地區:台灣
出版城市:桃園縣
學科:農林漁牧礦科學
關鍵字:蔬菜 ; 運銷通路 ; vegetable ; marketing channel
刊名:桃園區農業改良場研究彙報
卷期:44期(2001.3)
頁碼:30-40
語言:繁體中文
摘要: 中文摘要PDF ; 英文摘要PDF

北部地區生產短期葉菜之產銷班,其行銷對象有販運商、零批商、超級市場、大消費戶、國軍副食及自行銷售等。本研究探討北部地區吉園圃短期葉菜運銷之特性,包括臨近消費地、運銷通路少經批發市場、包裝職能由生產者完成、通路之多元化、販運商或零批商報價及價格不穩定等,並列出各產銷班之不同的行銷通路,其中採共同運銷之產銷班,有蘆洲蔬菜產銷班係由特約貨車司機將蔬菜送至農產運銷公司直營超市,該班歷經成長期、興盛期,目前產銷面臨衰退,但其銷售超市的模式,可作為其他蔬菜產銷班增闢行銷通路的參考;蘆竹蔬菜產銷班則由生產者(7人)共同集貨,再由販運商(1人,亦為零批商)運送市場供應零售商或大消費戶,在有計畫的種植與規劃採收期,使產銷雙方在互信互惠的基礎上均蒙其利,此種共同運銷模式可做為經營面積中等(每戶經營面積在0.4 ha以下)的蔬菜班,辦理運銷作業的參考;八德蔬菜產銷班則由生產者(11人)將蔬菜集中於集貨場,再由產銷班租車配送各地5家行口商及供應2家販運商、1家零售商,此種運銷模式,其特色在於供應行口的蔬菜種類與數量,由產銷班決定,而對行口的報價高低產生了制衡的效用,此種運銷模式,可做為經營面積集中且規模相當的蔬菜班,辦理運銷工作的參考。
Besides selling by farmers themselves, the majority of short-term green vegetable grown in northern Taiwan is distributed to shippers, jobber, supermarkets, big consumers and the military. This study attempts to explore the characteristics of short-term GAP (Good Agriculture Practice) green vegetable marketing in northern Taiwan, including distribution to local markets, the volume of distribution via marketing channel, packaging by producers, diversification of channel, instability of shipper or jobber quotation and price, and to list the various marketing channels of individual production classes. Amongst production classes employing joint shipping, Luchow Vegetable Production Class employs contract truck drivers to ship vegetable supermarkets directly run by agricultural produce companies. That class has gone through the process of growth and rise, and it is currently at its decline. However, its direct distribution to supermarkets can be reference for marketing channel expansion of other classes. The Luchow class consists of producers (7) who gather products together and shippers (1) who distribute products to retailers or big consumers. With careful planning of plantation and yielding, they enable reciprocity between the producers and distributors on a mutual trust foundation. Such practice of joint marketing is a good example for vegetable class of medium size (under 0.4 hectare each producer). In the case of Bateh vegetable class, produces (11) gather vegetable in the wholesale market, and the marketing class rent trucks to distribute vegetable to five wholesalers, two shippers and one retailer. The characteristics of such pattern is that the production class decides the variety and quantity of vegetable distributed to wholesalers, which can practice the check and balance over the quotation of wholesalers. Such a pattern is a good example for marketing of centralized vegetable classes with huge size.


    

本卷期目次
桃園區農業改良場研究彙報 44期 (2001.3)
草苺穴植管苗誘植時期對育苗數與果實產量之影響/ 李明
盆菊栽培介質電導度適宜性評估/ 羅秋雄王斐能
草莓採摘乘坐車之改良/ 謝森明
北部地區吉園圃短期葉菜運銷通路之研究/ 楊克仁
全自動稻榖浸種翻動機之研製與改良/ 葉永章邱銀珍李汪盛
老薑培土器之研製與改良/ 邱銀珍葉永章
蔬菜包裝容器特性之調查/ 蔡敏嘉龔財立
栽植密度對切花用向日葵之影響/ 吳安娜呂美麗
 
   
 
   

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