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1
題名:運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究     (20點)
A Study on Relationships between Professional Knowledge of Fitness Clubs' Personal Trainers and Customer Satisfaction and Loyalty
著者:李城忠(Cheng-Jong Lee) ;林孟潔(Meng-Chieh Lin)
出版地區:台灣
出版城市:彰化縣
學科:人文綜合 ; 社科綜合
關鍵字:專業知能 ; 顧客滿意度 ; 顧客忠誠度 ; professional competency ; customer satisfaction ; customer loyalty
刊名:人文暨社會科學期刊
卷期:1卷2期(2005.12)
頁碼:55-64
語言:繁體中文
摘要: 中文摘要PDF ; 英文摘要PDF

本研究的目的主要是探討運動健身俱樂部個人教練之專業知能對於顧客滿意度與顧客忠誠度是否有正向影響效果。並以台中市世界健身俱樂部與加州健身俱樂部有個人教練指導之會員?研究對象,共發放400份問卷,回收有效問卷347份。資料經結構方程模式LISERL 8.20套裝軟體進行統計分析,研究結果顯示:個人教練之專業知能與顧客滿意度呈現正向效果;而顧客滿意度與顧客忠誠度也呈正向關係;由此推知,專業知能對於顧客忠誠度有間接的影響效果。本研究結果顯示,良好的服務態度將會帶給消費者好的感受與滿意,當消費者滿意度高時,運動健身俱樂部的口碑與評價也會隨著顧客忠誠度大幅的提升。因此,業者在努力提升業績的同時,應著重於加強個人教練的專業素養以及提供良好的服務,顧客才會有好口碑及高忠誠度。
The purpose of this study was to determine whether the professional competency of personal trainers has any positive influence on customers' level of satisfaction and loyalty to a fitness center. The respondents of this research were those members who had personal trainers in the World Gym Fitness Centers and California Fitness Centers. 400 survey questionnaires were distributed and 347 valid survey questionnaires were collected. After being statistically analyzed by LISERAL 8.20, the data indicated that the professional competency of personal trainers has a positive effect on customers' satisfaction. Furthermore, one's preference has a positive relation with his/her satisfaction. Such results show that the professional competency of personal trainers has a direct relation with customers' loyalty to a fitness center. Therefore, proprietors of fitness centers should focus on strengthening the professional competency of personal trainers and on providing high-quality service. This way, customers have a better impression and a higher loyalty to a center. Thus, the proprietors would be able to make a higher profit from the continuous operation of the fitness center. If a company is unprofitable, i.e. makes losses, then it is usually shut down.


    

本卷期目次
人文暨社會科學期刊 1卷2期 (2005.12)
《漢志》稱諸子「亦六經之支與流裔」疏證/ 李威熊
論襄公二十九年「吳子使札來聘」-以《春秋》三傳為文本/ 劉國平
現代小說情意教學之經驗與成效-以張曼娟〈海水正藍〉為例/ 莊文福
大葉大學不同職等教師休閒運動參與類型、動機、阻礙因素及需求之分析探討/ 蕭佳修雷文谷林智翔林艾梅李詩偉郭紋琪
Revisiting the Concept of Sport/ Li-Hong (Leo)Hsu
運動健身俱樂部個人教練之專業知能、顧客滿意度與顧客忠誠度之研究/ 李城忠林孟潔
企業倫理、社會責任與慈善公益作為之研究-以台灣高科技電子產業為例/ 黃營杉齊德彰
Use and Helpfulness Rankings of Vocabulary Learning Strategies Employed by EFL Learners in Taiwan/ Wei-Shi Wu
 
   
 
   

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