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題名:室內溫水游泳池顧客之體驗滿意度量表編製研究    
The Development of the Scale of Customers' Satisfaction towards Indoor Swimming Pools
著者:陳文銓(Wen-Chung Chen) ;張家銘(Chia-Ming Chang) ;李一民(Yi-Min Li)
出版地區:台灣
出版城市:嘉義市
學科:體育休閒
關鍵字:顧客滿意度 ; 室內溫水游泳池 ; 探索性因素分析 ; 驗證性因素分析 ; customers' satisfaction ; indoor swimming pool ; exploratory factor analysis ; confirmatory factor analysis
刊名:生物與休閒事業研究
頁碼:111-125
語言:繁體中文
摘要:
本研究主要目的在藉由理論探討及實證性研究分析,以建立室內溫水游泳池顧客滿意度量表。第一階段先以屏東市四家溫水游泳池178位受試樣本,經由項目分析、探索性因素分析及Cronbach α信度等方式進行分析量表信、效度檢驗,結果滿意度量表獲得四個因素:服務品質與態度、環境設施、游泳活動與餐飲服務及游泳相關服務。總解釋變異量為69.06%,總量表Cronbach's α係數為0.92,顯示滿意度量表具有高的信、效度。第二階段以高雄市、高雄縣及屏東縣等三縣之室內溫水游泳池363位受試樣本,進行驗證性因素分析,結果顯示滿意度量表之因素結構,從絕對適配量指標、增值適配量指標及簡效適配量指標等,大部分評估指標皆通過可接受門檻標準,因此滿意度模式是一個有建構效度的模式。在量表之信度分析,結果顯示整體建構信度值為0.87,表示具有高的建構信度。綜合以上分析結果,表示此量表可有效作為溫水游泳池顧客之體驗滿意度測量工具。
The purpose of this study was to develop 'The Scale of Customers' Satisfaction towards Indoor Swimming Pool' by means of theoretical exploration and experimental analysis. In the first phase, tested samples selected from 178 customers of four indoor swimming pools in Pingtung City were applied for analyzing the reliability and validity of the scale by means of item analysis, factor analysis, and Cronbach α. Four factors were obtained from the satisfaction scale: service quality and attitude, environment facility, swimming activities, food & beverage and swimming related service. From the total explanatory variation, 69.06%, and the total Cronbach's α, 0.92, it's shown that the satisfaction scale is of high reliability and validity. In the second phase, tested samples selected from 363 customers of the indoor swimming pools in Kaohsiung City, Kaohsiung County, and Pingtung City were applied for conducting confirmatory factor analysis. Concerning the factor structure of the satisfaction scale, it's shown from the absolute fit measures, incremental fit measures, and Parsimonious fit measures that most of the evaluation measures have passed acceptable standards. Thus, the satisfaction model is a model with construct validity. Regarding the reliability of the scale, from the overall construct reliability, 0.87, it's shown that the scale is of high construct reliability. Accordingly, from the findings of the foregoing analyses, it's concluded that this scale could be served effectively as a tool for measuring the customers' satisfaction towards indoor swimming pools.




本卷期目次
生物與休閒事業研究
室內溫水游泳池顧客之體驗滿意度量表編製研究/ 陳文銓張家銘李一民
羊乳通路成員人員信任、組織信任、組織依賴對夥伴關係與關係績效影響之研究/ 顏財發陳淑恩
水上主題樂園遊客滿意度與忠誠度之研究-以月眉育樂世界馬拉灣水上樂園為例/ 鄭銘權梁仲正李一民
登山自行車參與者活動參與涉入程度與流暢體驗之相關研究/ 林樹旺
運動服務業關係行銷之探究/ 許世芸陳元陽張良漢王沛文
運動價值觀、組織承諾與運動表現滿意度之關係-以柔道選手為例/ 張良漢許吉越王明月
國立海洋生物博物館觀眾參觀行為之研究/ 陳鈞坤
遊客體驗對忠誠度之中介影響變數之研究-以奮起湖地區民宿為例/ 沈進成王伯文陳正興
 
   
 
   

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