原名「台灣學術線上」
包含TAO期刊庫 + TAO書籍庫 + 論文 + 史料文獻
首頁 | 關於TAO | 瀏覽 | 進階查詢 | 參考工具 | 會員服務 | 已購專書 | RSS服務 | 電子報 | FAQ  
查詢範圍:
   
查詢模式:
熱門查詢詞:
公司經營權監督之研究我國遺產稅逃漏之實證英美文學評論彩妝
   
   
   
     
   
 
項次 書目
1
題名:海鮮餐廳服務品質、認知價值、顧客滿意度及行為意圖之關連性-以澎湖地區為例    
The Relationships among Sea-Food Restaurant Service Quality, Perceived Value, Customer Satisfaction and Behavioral Intentions: A Case of Penghu
著者:康桓甄(Huan-Chen Kang)
出版地區:台灣
出版城市:嘉義市
學科:體育休閒
關鍵字:海鮮餐廳 ; 服務品質 ; 知覺價值 ; 顧客滿意度 ; 行為意圖 ; sea-food restaurant ; service quality ; perceived value ; customers' satisfaction ; behavioral intentions
刊名:生物與休閒事業研究
頁碼:14-32
語言:繁體中文
摘要:
為了解澎湖海鮮餐廳用餐服務品質、知覺價值、滿意度及行為意圖之關連性,本研究由文獻回顧中,確認研究架構,並建立六個假設,根據用餐遊客之問卷調查資料,以線性迴歸分析法進行驗證,由單構面服務品質迴歸方程式可知服務品質對於知覺價值、滿意度及行為意圖均是有正向顯著之影響。而知覺價值對於滿意度及行為意圖也是有正向顯著之影響,再者,滿意度對於行為意圖亦是呈正向且顯著之影響。進一步由多構面服務品質迴歸方程式得知,服務品質之反應性及有形性構面,對於知覺價值有正向顯著之影響,而反應性對於滿意度及行為意圖也有正向顯著之影響,由上述研究結果顯示服務品質與知覺價值是影響用餐滿意度之重要前因變項,而滿意度更是影響行為意圖之重要因素,是故提高服務品質,尤其是反應性及有形性,是有效提昇當地顧客知覺價值、滿意度、及再度惠顧的重要手段,本研究成果可提供當地海鮮餐廳業者在經營管理上之參考。
To identify the relationship between sea-food restaurant service quality/perceived value/satisfaction and behavioral intentions, this research establishes a study structure and formulates six hypotheses from the related literatures reviews. Multiple regression method was used to validate the relationship based on the surveyed sample collected from the restaurants' tourists. The findings indicate that overall sea-food restaurant service quality positively and significantly influences perceived value, and overall sea-food restaurant service quality and perceived value had a significant role in influencing satisfaction. Additionally, overall sea-food restaurant service quality, perceived value, and satisfaction are significant predictors of customer's behavioral intentions. Finally, customer satisfaction can act as a partial mediator in the relationship between overall sea-food restaurant service quality, perceived value and behavioral intentions. Furthermore, the constructs including responsiveness and tangibles on sea-food restaurant service quality significantly influences the perceived value. Additionally, the construct of responsiveness on sea-food restaurant service quality had a significant role in influencing customer satisfaction and behavioral intentions. Therefore, upgrading the responsiveness and tangibles on service quality in sea-food restaurant is an effective way to increase the customers' perceived value, satisfaction and behavioral intentions. This research results can be referenced by the restaurant owners/operators in operational management.


    

本卷期目次
生物與休閒事業研究
2008年前進奧運八搶三棒球資格賽運動觀光參與動機、吸引力與忠誠度之研究/ 賈凡
旅客對導覽解說滿意度之研究-以國立故宮博物院為例/ 劉元安陳沛悌張文娟王淮真
中國大陸來台遊客旅遊動機之研究/ 許銘珊李一民
海鮮餐廳服務品質、認知價值、顧客滿意度及行為意圖之關連性-以澎湖地區為例/ 康桓甄
圓山大飯店員工之工作壓力、職業倦怠與身心健康狀況之研究/ 林菁真王淑治甘唐沖高春華
激流泛舟遊客刺激尋求、休閒效益與幸福感之研究-以荖濃溪為例/ 江昱仁蔡進發沈易儒張翔
舞蹈才藝班消費者行為之研究-以苗栗姍姍舞韻中心為例/ 詹雅瑜梁家祜傅玉琴
中國歷代酒政的演化過程/ 黃亦錫李謀監周淑月
雲嘉南地區撞球運動消費者滿意度之研究/ 蔡聰智
 
   
 
   

與TAO合作 | 隱私與版權聲明 | 聯絡方式 | 下載Adobe Reader
地址:台北市中正區(100)北平東路30-12號3樓
電話:(02)2393-6968 傳真:(02)2393-6877
Email: service@wordpedia.com
Wordpedia Family: 學校、企業版入口 | 遠流影音館
Copyright©2011 Wordpedia Co., Ltd. All Rights Reserved.